Study on the Relation of Companion Animal Attitude, Self-esteem, Healing and Loyalty

Abstract

Recently, interest in companion animals continues to rise among the people. It would give human a positive effect on the emotional side. In this study, we have explored the relation of consumer's attitude for companion animals, and their self-esteem, healing and loyalty. Through this, we want to find the possibility to heal the mental and physical health in the daily life of modern people. As the result, all hypotheses proposed were statistically significant. The results can be summarized as following. First, the attitude of consumer for companion animals influence on self-esteem and healing positively. This means that positive attitude formed between the companion animal and human through continuous bond play an important role to enhance the self-esteem. Second, the self-esteem of the consumer was found to have a positive impact on consumer healing. In particular, self-esteem had a greater impact on healing than attitudes for the companion animal. This means that people have to put an emphasis on self-esteem through keeping the companion animals. Third, consumer healing have a positive impact on loyalty. This research contribute to understanding the relationship between companion animal and human.