The Effect of Shopee Promotion Using Beautycam’s New Technology on the Lifestyle of Cosmetics Lovers

Abstract

The Lifestyle of the people in Indonesia is now highly developed as technology develops. The presence of beauty cam features as a virtual tool for makeup testing is one of the latest innovations from the Shoppee application. Shoppee utilizes this feature for interactive makeup sessions for Shoppee users throughout Indonesia. This interactive feature is called Augment Reality. This innovation is a new thing launched by Shopee by conducting promotions. Through this innovation, users can use a mobile phone virtually to try various beauty products wherever and whenever. Seeing the new technology released by Shopee is one-way makeup lovers save time in shopping. In this study, using quantitative techniques and methods used in the form of surveys. The observation unit is the Hello beauty community, which is a cosmetics lover community in Indonesia. The total questionnaire collected was 100 respondents related to this study. Data analysis using SPSS (Statistical Package for the Social Science) for Windows 23. Based on the results of research that has been done there is a strong influence between the promotion of Shpee using Beautycam with the Lifestyle of cosmetics lovers.