Analysis of Influencing Factors of High-speed Rail Pricing and Pricing Strategy Considering Civil Aviation Competition

Abstract

High-speed rail and civil aviation are two alternative means of transportation and the development of civil aviation is earlier than high-speed rail. So, the dynamic floating fare system of civil aviation combined with market regulation has certain reference value for the reform of high-speed rail pricing mechanism. Therefore, this article first analyzes the competitiveness of high-speed rail and civil aviation. Count and analyze the price difference between these two modes of transportation from the perspective of market share. By taking the main competitive routes of civil aviation and high-speed rail, the Beijing-Shanghai line and the Beijing-Guangzhou line, as examples. It is pointed out that the main passenger flow between high-speed rail and civil aviation will be more sensitive to the difference in travel time and fare. Based on the analysis of the characteristics of the high-speed rail itself, an index system of influencing factors of high-speed rail pricing is given, including 4 first-level indexes, 9 second-level indexes and 16 third-level indexes. Finally, the basic process of the high-speed rail pricing method considering civil aviation competition is given, which can provide certain help for the high-speed rail to gain more market share in the competitive market and provide a reference for the dynamic pricing of high-speed rail after the pricing policy is liberalized.