AN ANALYTICAL STUDY ON RETAILERS’ PREFERENCE TOWARDS MASALA PRODUCTS

L. Ivan, K. Raj, S. Babu, T. Kumar, B. Shanmugapriya
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Abstract

Masala Company is the FMCG in the current scenario it is booming and undergoing a rapid growth. They are coming out with the innovative strategies, and they are completely ready to face this competitive market. This leads to know the Retailer preference of the masala products. The present study is undertaken to find out the Retailer Preference towards masala products in Virudhunagar District. The objectives of the study are to know about what the factors are influence the retailers’ to prefer the masala products in their retail outlet. Also used to study about preference of the retailers’ on purchase of masala products. The survey was collected from 190 Retail shop respondents, using a Structured Questionnaire through Survey. The data collected is analysed using the statistical tools such as Correlation and Chi square test. From the analysis it is found that the Retailers’ respondents who are in Sivakasi, Sattur, Satchapuram and Thiruthangal purchase masala products. The factors which influence them to make purchase is quality, customer and the reasonable price of the masala products. Also, they prefer masala products which are fast-moving, consumer preferring masala products and purchase which makes profit for them, they are highly agreed with it. And maximum number of retailers’ used to purchase Turmeric powder and Chilli powder in their retail outlet.
零售商对玛莎拉产品偏好的分析研究
马萨拉公司是快速消费品在目前的情况下,它正在蓬勃发展,并经历着快速增长。他们推出了创新的战略,他们已经完全准备好面对这个竞争激烈的市场。这样就可以知道零售商对masala产品的偏好。本研究旨在了解维鲁德那格区零售商对马萨拉产品的偏好。本研究的目的是了解哪些因素影响零售商在其零售店选择玛莎拉产品。同时用于研究零售商对玛莎拉产品的购买偏好。本调查采用结构化问卷调查的方式,从190家零售商店受访者中收集。收集的数据使用相关和卡方检验等统计工具进行分析。从分析中发现,在Sivakasi, Sattur, Satchapuram和Thiruthangal的零售商受访者购买masala产品。影响他们购买的因素是马萨拉产品的质量、顾客和合理的价格。此外,他们更喜欢快速移动的masala产品,消费者更喜欢masala产品和为他们带来利润的购买,他们对此表示高度同意。以及在其零售店购买姜黄粉和辣椒粉的最大零售商数量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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