Research on the Logistics Demand Transfer Strategy of e-commerce enterprises Based on the Method of Visual Algorithm with MATLAB

Abstract

In order to reduce the accumulation of logistics demand during the network promotion period at the same time, this paper proposes a demand transfer strategy to consider the heterogeneity of customers' sensitivity to price and time and induce customers to actively choose to move demand forward or back by way of price discount. Based on demand management theory and customer behavior theory, Stackelberg model is constructed to explore the optimal discount rate and the influence of retailer decision-making under demand transfer strategy. And using MATLAB for visual algorithm analysis, providing theoretical and practical references for e-commerce enterprises.