Understanding Consumer Experience Literature: High academic impact publications bibliometrics from 2010 to 2019

Abstract

The article aims to acknowledge the characteristics of recent high academic impact consumer experience literature. Bibliometric was used to study the most cited scientific articles published between 2010 and 2019. Results point some traces of the field according to publishing years, related areas and key notions, academic journals and authors: most of them were published between 2010 and 2015; there are 17 areas related to consumer experience, among which stand out technology, marketing and tourism; a few journals have more than one publication among them stand out the International Journal of Hospitality Management and the Journal of Business Research; also a few authors have more than one article in the sample and Andrew Walls can be highlighted; some main seminal authors identified were Bernd Schmitt, James Gilmore and Morris Holbrook. Universities: The United States and The United Kingdom concentrates the most publication in an overall flat distribution. At last, a research agenda is proposed. The article offers landscape for researchers, offering possibilities to access theory and methodology sources more properly. The list of key notions, well regarded and seminal authors given in this article can be pointed out in this perspective.