THE SOCIAL CONSTRUCTION OF THE BODY AND CORPOREALITY. GENDER ASPECT

Abstract

The categories of social construction of the body and corporeality are consideredfrom the perspective of the male community in their relationship with conventional standards of beauty, which are the product of constant social control and power of the society. The article analyzes the results of quantitative and qualitative sociological studies related to the assessment of appearance, beauty standards and the regulation of physicality. In general, women are constantly dissatisfied with their body and are ready to use various modifying methods for regulating individual bodies to achieve compliance with certain beauty standards accepted in the community. Men, on the other hand, are subjected to similar pressure from society to a much lesser extent.