A SWOT Analysis on Jasmine Used Book Store in Taiwan

Abstract

The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwannamed Jasmine. Semi-structured interviews, observations and documents review wereused for data collection. Jasmine used bookstore aims for better sales and higherprofits besides promoting a reading culture among the Taiwanese society throughcharitable activities. Employee hiring and training process are important to Jasmine’stop management in order to ensure customer satisfaction. Inventory management,independent business model and employee’s satisfaction/retention are acknowledgedto be Jasmine’s weaknesses. As for opportunities and threats, external threats fromglobalization and e-books transformation are foreseeable for a used book store likeJasmine albeit having a supportive government and strong reading culture among theTaiwanese society. This paper intends to provide an up-close and in depth examinationof SWOT analysis based on a real case perspective.