COMMODIFICATION OF MULTICULTURAL FAMILY IN KIMBAB FAMILY YOUTUBE SHOW

Abstract

A multicultural family with problems in it turns out to be a product that has a high commodity for its creators. No exception for the Kimbab Family. The portrait of the Indonesian Korean multicultural family, which was initially shared through YouTube channels as information for his family in other parts of the world, has become a practice of commodification that can be profitable. This research uses the Commodification Theory. Any audio-visual elements that make up a Kimbab Family show will be considered a sign. So, this study will use semiotics in carrying out the analysis. This research is a qualitative-descriptive study with a critical paradigm. This study found that Multicultural Families are families that must have high adaptive abilities, are fighters, focused, dynamic, and have a high potential to experience alienation. These things appear as a family life drama in the form of audio-visual that has a high potential for profit, whether realized or not by the Kimbab Family themselves. Researchers also found that: Multicultural families are a metamorphic formulation of the third culture, a culture that makes efforts to dominate other cultures, as something new but has marginalized other cultures. The multicultural family is a formulation of the conquest of one culture of another.