MULTILINEAR APPROACH APPROACH IN MODERN MENTAL REPRESENTATION OF DESIGN HISTORY

Abstract

The rapid development over the past decades is the main difference between the history of design and the history of art and architecture. Due to the sensitive reaction to social changes, the history of design shows us evolutionary processes through the subject forms surrounding a person. The assumption that objects are a kind of cultural quintessence, demonstrating to us the level of technology development, consumer preferences, and methods of designing and shaping, reinforces the need for a comprehensive and multi-aspect consideration of evolutionary processes in the history of design. In this regard, the author refers to modern methods of considering historical and cultural processes and applies them to the history of design, taking into account the specifics of the object under consideration. As a result, the article discusses the transition from a monolinear approach to the consideration of historical processes to a multilinear one using the history of design as an example. It is proposed to study the history of design as a single multilinear process, consisting of relatively independent movements (lines) of design, linked into a single design and art system with common features (art-style, formal-compositional, etc.) and development trends. The conceptual historical and theoretical model of multilinear historical development of design reflects the specifics of design as a complex type of design and artistic activity and the features of its development at the modern post-industrial stage of society development. The article also formulates the basic principles of a multilinear representation of the history of design, such as "phenomenological principle", "historical-geographic principle", "phenomenal-geographic principle", "principle of interrelated design profiles", "principle of multilevel matrix", i.e. the principles forming the basis of the historical-theoretical model of design history.