Digital Visual Interactive Exhibition Service - Take Taiwan International Machine Tool Show APP as An Example

Abstract

With the development of 5G technology and the flow of information, the traditional physical trade show model has entered a digital transformation opportunity. The 2018 Taiwan International Machine Tool Show provides services of the "Taiwan International Machine Tool Show" application. Taiwan International Machine Tool App provides online exhibition and visual information services. The theme of this research is to use the Taiwan International Machine Tool Exhibition APP to conduct user tests and optimization tests to explore whether the interaction interface between users, owners and APP software meets user needs and user expectations, creating a win-win strategy for users and business owners.