THE IMPORTANCE OF LANGUAGE MANAGEMENT: IMPLICATIONS IN THE INTERNATIONAL BUSINESS ENVIRONMENT

Abstract

Starting from the concept where language in human communication is the primary means and key communication mechanism in achieving what is real, it is obvious that today it is a kind of phenomenon in all forms of business. This research aims to identify the role of language strategy in international business relations in order to better understand the importance of knowing the most pronounced and influential languages in trade in goods and services in all business segments. Despite recognizing the importance of English language skills and their role in international business relations, there is still room for further research on this issue. Of course, there are studies on the relationship between language and international business, but little has been elaborated on the impact of language on international business relations. In order to assess the current situation, initial dedicated sampling was conducted with the aim of collecting and generating data. The goal, however, is to clarify and confirm explanatory analyzes that reveal the process inherent in the material area of research. Qualitative and quantitative data of analogous research in the environment and beyond were used for generating, i.e. collecting and analyzing data. For simplicity and clarity of results, the theoretical sample collected from different sources was processed by IBM SPSS Statistics. All the above indicators take as a starting point the language and competencies in this area, and therefore a clear possibility has been created for the data to be presented quantitatively on a predominantly qualitative basis. Our research shows that, since language barriers have a profound impact on international business, successfully adapting to the new language(s) yields positive results. For these reasons, we advocate more multidisciplinary studies that require in-depth research at different levels in the field, with a proposal to pay more attention to field theorizing and means of analysis.