Assessing the Competitiveness of Sri Lanka's Tourism in the COVID Period by Porter's Diamond Model

Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-7436-2.CH001

I. Fernando

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引用次数: 4

Abstract

Tourism, one of the foremost services in the global economy, is a multi-complex system with travel, food, accommodation, leisure, and events. Tourism competitiveness is diverse, where each destination is enriched with unique resource endowments and strategies to enlighten. Within this notion, the COVID-19 pandemic is an external shock affecting global economies. This chapter applies Porter's diamond model to the tourism sector in Sri Lanka to enhance the competitiveness within the COVID-19 pandemic. A study sample has been derived by prioritizing locked-down areas due to COVID-19 by targeting key stakeholders. Within the light of scholarly works-based diamond model, six facets have been qualitatively discussed. As findings, stakeholders' vulnerability to external shocks is highlighted as the most vital facet. Main recommendations include (1) minimizing economic leakages, (2) destination re-branding, (3) product differentiations, (4) entrepreneurship development, (5) domestic eco-friendly travels, (6) special interest tourism (SIT), and (7) e-promotions.

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基于波特钻石模型的新冠肺炎时期斯里兰卡旅游业竞争力评估

旅游业是全球经济中最重要的服务之一，它是一个集旅游、饮食、住宿、休闲和活动于一体的多元复杂系统。旅游竞争力是多元的，每个目的地都蕴藏着独特的资源禀赋和战略启示。在这一概念中，新冠肺炎大流行是影响全球经济的外部冲击。本章将波特的钻石模型应用于斯里兰卡的旅游部门，以提高其在COVID-19大流行中的竞争力。通过针对关键利益相关者，确定因COVID-19而封锁的地区的优先顺序，得出了一个研究样本。在以学术著作为基础的钻石模型的基础上，对六个方面进行了定性讨论。作为调查结果，利益相关者对外部冲击的脆弱性被强调为最重要的方面。主要建议包括:(1)减少经济泄漏;(2)目的地品牌重塑;(3)产品差异化;(4)创业发展;(5)国内环保旅游;(6)特殊兴趣旅游;(7)电子促销。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs

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