Study on the Significance and Value of Sports Activities and Sports Consumption from the Perspective of Semiotics

Abstract

Symbol is an important and special phenomenon in the development of human society. In ancient times, the totem of primitive man was one of the first symbols of human beings. In modern times, Saussure, a Swiss linguist, and Roland Barthes, a French Master of structuralism, made great contributions to the establishment and development of modern semiotics. In 1894, Saussure put forward the concept of semiotics. Saussure believed that language is a system of signs, and signs are composed of signifiers and signified. Roland Barthes, with the help of Saussure's linguistic theory, further revealed the operating mechanism of symbols in popular culture and decoded the popular culture in semiotics [1]. Roland Barthes made a breakthrough in Saussure's semiotics theory and successfully applied it to the study of popular culture. The practice shows that it is of great significance to study the social and cultural phenomena including sports from the unique research perspective of semiotics.