University information profile: innovative information and communication technologies

Abstract

Complex processes are taking place in Ukraine, which contribute to the active transformation of our society into an information one. During the rapid transition of society to distance work, which was caused by the worldwide quarantine, the insufficient level of university popularization in the qualitatively new conditions of virtual space became obvious. The study analyzes the virtual representation of universities during the rapid development of information and communication technologies and the active implementation of distance learning. It is proved that large public universities have significant information potential. When effectively used, this potential can give a fundamental advantage over competitors, form a long-term public effect and consolidate the leadership position in certain areas of the university and provide an opportunity to develop anti-crisis technologies.