A study of tourism market for Chinese citizens travelling to the USA

Abstract

Since China and the USA signed the travel memorandum in 2007, the tourism market for Chinese citizens travelling to the USA grew very rapidly. The USA has become China's the fifth largest tourist destination country, and there is still a huge space for market expansion. This paper summarises the basic characteristics of tourism market for Chinese citizens travelling to the USA. It also analyses the purposes for Chinese citizens for travelling to the USA such as the attractiveness of American nature, the rising of Chinese personal income and the change of American tourism visa policy to Chinese. It addresses potential concerns the market for Chinese citizen travelling to the USA. We discuss the market's trends and consumers' evolution in the future. Finally, we offer our recommendations on promoting the tourism market at both macro- and micro-levels.