The Effect of electronic advertising on the Sudanese consumer

Abstract

The problem of the research is to figure out the effect of electronic advertising on the purchasing behavior of the Sudanese consumer. This research aims to achieve numerous purposes; consolidating the concept of electronic advertising , clarifying the impact of electronic advertising on the behavior of the Sudanese consumer towards commodities. Highlight the characteristics and advantages of electronic advertising. The study has come out with some results , the study prove that the online advertising promotes the products, goods, services and ideas on the websites affected by the consensus of the respondent, the study showed that respondent trust the advertisements they find online, it showed that the majority of respondents strongly agree to make the purchase or request the services electronically . The recommendations have come follows: keeps on electronic advertising companies should use social media sites mainly to promote largest number of consumers.