The Use of Social Media, Online Support Groups, and Apps for Pregnant Women During COVID-19

Abstract

At the start of 2020, the World Health Organisation (WHO) declared COVID-19 as a global pandemic. Pregnant women were deemed a vulnerable group globally and advised to shield. Due to social distancing and the changes in maternity services, it was a reasonable assumption that pregnant women would turn to the online platform for advice and guidance. Using reflexive thematic analysis, this chapter explored the effect of social media, support groups, and app usage on pregnant women during the outbreak. Results evidenced that pregnant women utilised social media, support groups, and apps for information and support. Positive aspects were maintaining social connections whilst adhering to social distancing guidelines, access to support groups and people in similar situations, and ease of access to information. Negative aspects were excessive amounts of and overwhelming information, misinformation, judgement from others, and increased anxiety. Apps were deemed positive for general pregnancy but lacked COVID-19-related information.