Big Data Dilemma: Technology Advance Versus Privacy Violation

Abstract

The advance of new media technology in last few decades had brought the users into the era of big data. Data had become important material in producing social and economy values. It was proven that much business start-up or government organization used big data periodically as the basis of market analysis. Data and market preference collected were considered to be able giving advantage in improving efficiency, innovation, productivity and also new policy. However, other than giving benefit, unlimited online space caused personal data as well as user preference could be collected by the third party so it had led to privacy safety issue. Keywords— big data, technology, privacy concern