Study of public Communication Strategy to improve the Image of the Government in the Probolinggo District of Indonesia

Yulistina Widiarningrum, K. Sadhana, Sukardi
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Abstract

The aim of the research is to study the public communication strategies for enhancing the positive image of the Probolinggo Regency government. The research is also extended to analyze the Probolinggo Regency Government Public Relations communications for enhancing the image of the Probolinggo Regency Government. In addition, this study aims to describe and analyze supporting and inhibiting variables of public relations communication of the Probolinggo Regency administration from enhancing its good image. This research was conducted in the area of public relations at the Probolinggo Regency Leadership's Protocol and Communication Section, Probolinggo Regency Regional Secretariat. This public relations activity is part of the Leadership Documentation Subsection's responsibilities, which include documenting the activities of the Regional Head and Deputy Regional Head and compiling the minutes of their meeting; and facilitating media coverage of the activities of Regional Heads and Deputy Regional Heads. The results indicated that the "Probolinggo Regency Government" account successfully transmitted the intended message, despite not being flawless. In addition, the Public Relations of the Probolinggo Regency Government must be able to capitalize on supporting factors to enhance the Regency Government's favorable image by optimizing information and social media followers and enhancing government cooperation.
改善印尼Probolinggo地区政府形象的公共传播策略研究
本研究的目的是研究提升公诉人政府正面形象的公共传播策略。本研究亦延伸至分析Probolinggo摄政政府公关传播,以提升Probolinggo摄政政府的形象。此外,本研究旨在从提升Probolinggo摄政机关的良好形象入手,描述和分析其公关传播的支持和抑制变量。这项研究是在Probolinggo摄政区域秘书处Probolinggo摄政领导礼宾和通讯科的公共关系领域进行的。这种公关活动是领导文件分科职责的一部分,其中包括记录区域负责人和副区域负责人的活动,并汇编他们的会议记录;促进媒体报道区域首长和副区域首长的活动。结果表明,“Probolinggo Regency Government”账户成功地传递了预期的信息,尽管并非完美无瑕。此外,Probolinggo摄政王政府的公共关系必须能够利用支持因素,通过优化信息和社交媒体粉丝,加强政府合作来提升摄政王政府的良好形象。
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