A NEW INSIGHT INTO THE YOUTH’S WAY OF PERSONAL BRANDING THROUGH STUDYGRAM

A. Widita, Y. Kusumawati, F. M. Gasa
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引用次数: 1

Abstract

Social media fuel youth’s creativity and provide a platform to share their identity and develop their brand. Studygram are study bloggers who utilize Instagram to post their student life, in particular studying activities. Personal brand can be developed through communicating one’s characteristic and establishing desired impression to public of one’s skill, personality, or other traits. Studygram account is an example of a way to craft personal brand. This paper aims to explain the personal branding presentation from the youth’s perspective through Instagram. Related concepts include personal branding, study bloggers, and Instagram aesthetic. Through case study qualitative approach, online observation and content analysis were used as the method to collect and analyze the data from the selected Studygram accounts. The result showed the presentation of branding from the consistent feed and content highlighting productivity through display of study items arranged neatly and appeasing visually. Other than focusing on productivity, activities in daily life were also shared through various content. Interaction with followers were seen through interactive captions to engage and share personal experience and tips in their student life to connect with the followers. Opportunity for further study includes evaluation whether Studygram affects their productivity, visual content analysis, or investigation of the content exposure of Studygram on the audience.
通过studygram对年轻人个人品牌的新见解
社交媒体激发了年轻人的创造力,并为他们提供了一个分享身份和发展品牌的平台。Studygram是学习博主,他们利用Instagram发布他们的学生生活,特别是学习活动。个人品牌可以通过向公众传达一个人的特点和建立一个人的技能、个性或其他特征的理想印象来发展。Studygram账户是打造个人品牌的一个例子。本文旨在通过Instagram从年轻人的角度来解释个人品牌的呈现。相关概念包括个人品牌、研究博主和Instagram美学。通过案例研究定性方法、在线观察和内容分析等方法,对选定的Studygram账号进行数据收集和分析。结果表明,通过整齐排列的学习项目和视觉上的安抚,品牌的呈现从一致的饲料和内容中突出了生产力。除了关注生产力,日常生活活动也通过各种内容进行分享。通过互动字幕与粉丝互动,分享学生生活中的个人经历和心得,与粉丝建立联系。进一步研究的机会包括评估Studygram是否影响他们的生产力,视觉内容分析,或调查Studygram对受众的内容曝光。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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