COLLABORATION OF FASHION AND SCIENCE IN MODERN FASHION DESIGN

Abstract

Modern fashion is a zone of influence of the active development of science and technology, embodying the ideas of descience in the creativity of modern designers and contributing to its development. The object of the study is the components of the collaboration of fashion and science as a key trend in modern fashion design – innovation and environmental friendliness. The methodological basis of the research was made up of general scientific methods of cognition, in particular, the system method, comparative and structural-functional approaches, the idea of developing a synthesis of science and fashion. As a result of the research, the author comes to conclusions about the transformation of the human worldview under the influence of the collaboration of science and fashion: along with concern for bodily comfort and attraction to new opportunities when using digital clothing, a person begins to strive for material awareness. Scientific developments make it possible to create new materials, each of which allows designers to embody them in products that affect a change in worldview and allow them to create revolutionary inventions in the technologies of creating clothing and innovative textiles: eco-techno textiles, 3D printing, nanotechnology, electronic textiles, smart materials