The Social Mentality of Netizens in the Guangdong-Hong Kong-Macao Greater Bay Area: Big Data Monitoring of Social Media

Abstract

In 2019, the development plan for the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) was officially announced. This will be a useful boost to cooperation among Hong Kong, Macao, and the Pan-Pearl River Delta, and requires positive social mentality as a driving force. Analyzing the netizens' expression on social media has become the most important method to comprehend social mentality. Therefore, this study explores the social mentality of GBA netizens through social cognition, social perception, and social development efficiency. Specifically, this study utilizes big data methods to analyze how netizens in the GBA describe their social mentality.