{"title":"SEO Websites evaluation of the hotels in Terras de Trás-os-Montes using Ubersuggest","authors":"E. Morais, V. Mendonça, C. R. Cunha","doi":"10.23919/CISTI58278.2023.10211285","DOIUrl":null,"url":null,"abstract":"SEO (Search Engine Optimization) is a digital marketing strategy that consists of optimizing a website to improve its visibility and positioning in search engine results. This is important because the vast majority of people looking for a service or product, such as a hotel, use search engines to find relevant information. By optimizing your hotel website with relevant keywords, meta tags, quality content and other important SEO elements, your website is more likely to appear on the first page of organic results when someone performs a search. In addition, SEO is also important to improve the user experience on the website, increasing loading speed, ease of navigation and content relevance. This can increase the time a visitor stays on the site and the chances of them becoming a customer. The aim of this article is to carry out an SEO audit of the websites of 4 and 3 star hotels in the Terras de Trás-os-Montes region.","PeriodicalId":121747,"journal":{"name":"2023 18th Iberian Conference on Information Systems and Technologies (CISTI)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2023 18th Iberian Conference on Information Systems and Technologies (CISTI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23919/CISTI58278.2023.10211285","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
SEO (Search Engine Optimization) is a digital marketing strategy that consists of optimizing a website to improve its visibility and positioning in search engine results. This is important because the vast majority of people looking for a service or product, such as a hotel, use search engines to find relevant information. By optimizing your hotel website with relevant keywords, meta tags, quality content and other important SEO elements, your website is more likely to appear on the first page of organic results when someone performs a search. In addition, SEO is also important to improve the user experience on the website, increasing loading speed, ease of navigation and content relevance. This can increase the time a visitor stays on the site and the chances of them becoming a customer. The aim of this article is to carry out an SEO audit of the websites of 4 and 3 star hotels in the Terras de Trás-os-Montes region.
搜索引擎优化网站使用Ubersuggest对Terras de Trás-os-Montes酒店的评价
SEO(搜索引擎优化)是一种数字营销策略,包括优化网站以提高其在搜索引擎结果中的可见性和定位。这一点很重要,因为绝大多数寻找服务或产品(如酒店)的人都使用搜索引擎查找相关信息。通过使用相关关键词、元标签、优质内容和其他重要的SEO元素来优化您的酒店网站,当有人执行搜索时,您的网站更有可能出现在自然结果的第一页。此外,SEO对于改善用户在网站上的体验,增加加载速度,易于导航和内容相关性也很重要。这可以增加访问者停留在网站上的时间,并增加他们成为客户的机会。本文的目的是对Terras de Trás-os-Montes地区的4星级和3星级酒店的网站进行SEO审计。