Performance dashboard: Cutting-edge business intelligence and data visualization

Abstract

Executive decisions are the core components affecting the growth of the organization. While one right decision can make the business to reach the sky, one wrong decision can bring down the business. With the increasing competition of IT industries, the investments, business directives and the business data are increasing exponentially. Hence, the business owner should be extra cautious and must keep all the factors in mind while decision making. Thus, demanding a great requirement of a tool which measures and monitors the growth of the business and to evidence that the business is heading towards the profitable direction. Even though there are few existing methods to measure the growth of the company, these are limited to provide basic information or have restrictions in analyzing the behavior of the business. Therefore, fail to provide the complete assurance to business owners in decision making. This work provides an efficient Nobel solution to address these problems by focusing on developing a Performance Dashboard. The proposed technique involves an integration of business intelligence technologies, data mining and data visualization technologies creating a perfect solution to analyze the business trends, business growth, the amount of profit, employee performance, customer satisfaction, areas of improvements in business and much more. This performance dashboard showcases the information by understating the business behavior right from the organization start period. It acts as an information management tool that is used to track the metrics, Key Performance Indicators (KPIs) and additional key factors applicable to the business or specific process. Using data visualization techniques, dashboard simplifies the complex data sets to deliver users with a glancing awareness of present performance and to keep track on the department's capability to accomplish service level targets.