Green certification and environmental corporate social responsibility studies: Product market competition of analysis

Abstract

The purpose of this paper is to study the behavior of environmentally conscious consumers and enterprises how the produce "green certification" using private certification institution such as proof of nongovernmental organizations. The partial least squares structural equation modeling was using with the sample of the 100 export enterprises from several departments. As a result, in acquiring and maintaining the international certification, because of green management has played a positive effect, to help developing countries enterprises to success in the market competition.