Multinationals Paradox of Geopolitics in Light of the War in Ukraine

Abstract

The three decades following the fall of the Union of Soviet Socialist Republics, USSR, were marked by the Russian policies of catching up with Western countries. First, at the beginning of the decade that followed this fall, the restructuring of the economy was left to market forces, next there was an implementation of the policy of modernization of certain industrial sectors and the development of new technologies from the following decade. These policies have allowed investments by Western multinationals to access the Russian market, which thus fits into the global just-in-time management approach because of the economic and geopolitical arguments it presents. The war between Ukraine and the Russian Federation produced the opposite effect. That of dismantling these same multinational companies in a short time. It is this paradox that multinational companies established in Russia must resolve in order to participate in the remodeling of socio-economic relations with the Russian Federation. The question is: How do they do it? What risks do they run to achieve this? This article has deciphered the mechanisms of remodeling of socio-economic relations against the background of the risks incurred by these multinational companies in the light of the war between the Russian Federation and the West by the agency of Ukraine.