A Study on the Development of New Media Education of the School of Advertising in the Communication University of China

Abstract

This paper reviews and combs the development of new media education of the School of Advertising in the Communication University of China, explores the origin of new media education of the School of Advertising, and analyzes the basic layout of courses and scientific research in the teaching system. Finally, the paper puts forward some thoughts on the development of the New Media Major in China. It is hoped that the new media cultivation path of the School of Advertising can provide a unique practical paradigm for new media education and talent training.