CASA FLOR. UM CASO DE EMPREENDDEDORISMO EM PEQUENO NEGÓCIO

Abstract

The main objective of this paper is to describe an entrepreneurship teaching case to be used as pedagogical source on both under graduation and graduation courses on management and connected fields. Methodology suggested for teaching cases was used to write up the text. The main actors of the case are two sisters Carolina and Liliane, which had a challenge: to decide upon a business opportunity that would be able to solve their unemployment situation and accomplish a life dream. The case states a real situation upon building an enterprise and the sisters’ society, stressing the partnership, the almost three-year period of the enterprise, its challenges and dilemmas, on the period from 2006 to the beginning of 2008. The subjects stated have the target to allow discussion about entrepreneurship and entrepreneur attitude concepts e their association to enterprise practices. It is important to say that entrepreneur attitude is regard to learned or not learned predisposition to act on an innovative, autonomous, planned and creative way, and building social networks.