IMPLEMENTATION OF THE CULTURAL POLICY OFTHE EUROPEAN UNION IN THE PERIPHERAL CITIES OF THE EAST GERMANY (BY THE EXAMPLE OF BAUTZEN)

Abstract

The article provides an overview of the cultural life of Bautzen - a city in the East Germany - in order to identify ways to implement the cultural policy of the European Union in small towns. It has been noted that peripheral cities and rural settlements, due to the comprehensive informatization of public life, are today in the field of intense influence of political ideology in the field of social development and culture. Based on the principles of evaluating the effectiveness of the implementation of cultural policy, defined by the Russian researchers, the culture of modern Bautzen has been considered in the following areas: attitude to historical cultural heritage, cultural events and coverage of participants, artistic life, education in the field of art, culture of ethnic minorities, sports, informatization, demography. In conclusion, the extent has been shown to which the regional cultural policy corresponds to the general political concepts of the European Union in the field of culture. In particular, the attitude of the authorities to the cultural potential of the region is of a dual nature: 1) attention is focused on the ideology of preserving the cultural identity of the territorial community; 2) culture becomes an important resource for the socio-economic well-being of the region.