ONLINE BUSINESS STRATEGY ANALYSIS THROUGH TIKTOK SHOP DIGITAL NETWORK PLATFORM MARKETPLACE

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2023-07-11 DOI:10.46576/ijsseh.v4i1.3520

Asrindah Nst, Aldi Fasta Bhiqul Khairat

{"title":"ONLINE BUSINESS STRATEGY ANALYSIS THROUGH TIKTOK SHOP DIGITAL NETWORK PLATFORM MARKETPLACE","authors":"Asrindah Nst, Aldi Fasta Bhiqul Khairat","doi":"10.46576/ijsseh.v4i1.3520","DOIUrl":null,"url":null,"abstract":"ABSTRACT Digital marketing also facilitates communication between producers, marketers and consumers or buyers in sales activities. The phenomenon of online shopping has become something that continues to be discussed to this day. One of the app providers of online shopping features is stickers. TikTok has an interesting feature that the business shop can benefit from the use of tikTok. The research discusses how online sales can be applied on touch platforms, knowing strategies and knowing promotions that can be used. The research uses a qualitative method with a phenomenological research design to analyze the meaning of the social media platform TikTok as an online business marketing strategy. TikTok has interesting features and a comprehensive database. In addition to the increasing popularity of TikTok applications, there is a possibility that can benefit from the use of tikTok. TikTok’s objectives in the corporate world are shifting from entertainment media platforms to tools for business strategy. Tiktok has many advantages and promotional features that are very profitable to sellers and consumers, such as affiliate tags and some profitable strategies that can facilitate promotions such as trend hashtags and view ads.Keywords: Affiliation, Market Place, Tiktok Shop ","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"41 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46576/ijsseh.v4i1.3520","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

ABSTRACT Digital marketing also facilitates communication between producers, marketers and consumers or buyers in sales activities. The phenomenon of online shopping has become something that continues to be discussed to this day. One of the app providers of online shopping features is stickers. TikTok has an interesting feature that the business shop can benefit from the use of tikTok. The research discusses how online sales can be applied on touch platforms, knowing strategies and knowing promotions that can be used. The research uses a qualitative method with a phenomenological research design to analyze the meaning of the social media platform TikTok as an online business marketing strategy. TikTok has interesting features and a comprehensive database. In addition to the increasing popularity of TikTok applications, there is a possibility that can benefit from the use of tikTok. TikTok’s objectives in the corporate world are shifting from entertainment media platforms to tools for business strategy. Tiktok has many advantages and promotional features that are very profitable to sellers and consumers, such as affiliate tags and some profitable strategies that can facilitate promotions such as trend hashtags and view ads.Keywords: Affiliation, Market Place, Tiktok Shop

查看原文本刊更多论文

通过抖音网店数字网络平台进行网上经营策略分析

数字营销还促进了生产者、营销商和消费者或购买者在销售活动中的沟通。网上购物的现象一直被讨论到今天。在线购物功能的应用程序提供商之一是贴纸。TikTok有一个有趣的功能，商家可以从使用TikTok中受益。该研究讨论了如何将在线销售应用于触摸平台，了解可以使用的策略和促销活动。本研究采用现象学研究设计的定性方法，分析社交媒体平台TikTok作为在线商业营销策略的意义。TikTok有有趣的功能和全面的数据库。除了TikTok应用程序越来越受欢迎之外，还有一种可能性可以从TikTok的使用中受益。TikTok在企业界的目标正在从娱乐媒体平台转向商业战略工具。Tiktok有很多优势和促销功能，对卖家和消费者来说都是非常有利可图的，比如联盟标签和一些有利可图的策略，可以促进促销，比如趋势标签和视图广告。关键词:联盟，市场，Tiktok商店

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis

自引率

0.00%

发文量