Innovative startups as a factor in the development of the image of the country of the Republic of Kazakhstan

Abstract

Country image is considered as one of the important factors in the development of the state. The development of effective mechanisms for the development of the country's image is relevant, since Kazakhstan adheres to the principles of investment attractiveness. Innovative business startups improve the country's image and economic development of the state are gaining great popularity in the world. The study of startups and their role as a factor in the development of the country's image will make it possible to identify and develop the necessary recommendations for government agencies to improve the conditions for their viability. The article carried out a retrospective analysis of startups and their role in the development of the country's image of Kazakhstan.