FORMATION OF THE PROGRAM OF CSR DEVELOPMENT AT A MOTOR TRANSPORT ENTERPRISE

Abstract

The existing methods of forming a program of development of corporate social responsibility (CSR) in the operation of motor transport enterprises are studied. A CSR development program has been proposed, taking into account various stakeholder groups at the internal and external levels of CSR implementation. At the internal level owners and workers are considered while the external level includes consumers, suppliers, competitors, community and local residents, and the state. The following directions of CSR implementation are identified: organizational-economic, legal, techno-technological, ecological, and philanthropic. It is proposed to implement measures for each group of stakeholders in every direction of CSR, which in the long run will significantly improve the overall level of corporate social responsibility at the enterprise. This will enhance the psychological climate of the personnel and improve the staff’s health and well-being, which will increase the overall efficiency of the company. The introduction of the recommended measures will increase the attractiveness of the company for the stakeholders and improve the company’s image to attract new employees, which will level up the staff’s loyalty. At the ecological level these measures will improve the health of the local population, reduce expenses considerably, save fuel and energy resources, cut water, heat and paper consumption in the office. Implementation of the program of CSR development will allow the company to improve its business reputation and will generally contribute to the enterprise’s business development.