The Source Credibility in Social Media

Abstract

This study will discuss about the importance of Source credibility in social media for Indonesia traveler in planning a vacation. The paper aims to examine the information’s credibility sources information on information seeking motive, entertainment motive, relationship maintenance motive and information sharing motive to help the process of making decision in travelling. This research gathered data from 324 Indonesia’s traveler that using media social for planning their vacation and analyses using SEM (Structural Equation Modelling). The study revealed that source credibility has a positive and significant effect on the motive for maintaining information sharing and intentions but does not affect the motive for information seeking and entertainment motives. Motivation to seek information positively and significantly affect the intention to provide information. Entertainment motives do not affect the intention to share information. The motive for maintaining relationships has no influence on the purpose of sharing information.