THE METHODICAL BASIS OF ESTIMATING THE INFLUENCE STAKEHOLDERS ON THE BUSINESS-MODEL OF THE ENTERPRISE

Abstract

The study investigates and substantiates the necessity to include the needs of stakeholders in the enterprise in the business-model canvas, which as a result will increase the effectiveness of the business-model. The object of the study is a set of theoretical and applied processes for developing a business-model of the enterprise. The subject of the research is theoretical and methodological aspects of building and evaluating the effectiveness of interaction between the enterprise and its stakeholders in the context of the business modelling process. in developing a new element of the Canvas; the method of comparison when distinguishing the Stakeholder Needs element from other elements of the business- model canvas; graphical method for constructing the author's Canvas of a business model. At the center of the traditional processes of business modeling for the 10 years of 21 centuries are the value propositions consumed by certain segments of consumers. Around the Value-Consumer link, all the other elements of the “Canvas” business model are formed. However in our opinion, this approach is imperfect and inferior, since the enterprise does not work in isolation, in a certain ideal environment. The company has a clear link to the country with its economic, social and environmental laws, is located in a specific territory, in a specific locality and it employs specific workers who have their families with specific views, needs, desires. To take into account the enterprise's attachment to specific real-world conditions, we proposed to include the stakeholders to the “Canvas” business model. According to the results of the study, the high role of stakeholders in the formation and implementation of the business model of the enterprise was substantiated, and the author's outline of the business model with the sector "stakeholder needs" was accordingly developed.