Marketing and Marketing Plan for Information Services

S. Maravilhas
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引用次数: 0

Abstract

Marketing is a social and economic process through which individuals and groups meet their needs and desires by creating and exchanging products among themselves. Initially, marketing was practiced by companies in selling sectors of products and services and did not seem to fit the noncommercial side. In recent decades, almost all types of organizations adopted the methods and practices of marketing, including information services. It is necessary to develop a program to properly plan all the actions and resources needed to achieve these objectives, and effectively control the deviations relative to them, allowing correcting the actions that do not get the expected results in order to constantly improve the system implemented. For this, it is necessary to devise a marketing plan that focuses on the planning of all activities and objectives we want to achieve and the means necessary to do so. The marketing plan is a strategic document that will serve to identify the position occupied in the market, set goals and how they will be achieved, and expected results.
信息服务的营销和营销计划
市场营销是一个社会和经济过程,个人和群体通过创造和交换产品来满足他们的需求和欲望。最初,市场营销是由公司在销售产品和服务方面进行的,似乎不适合非商业方面。近几十年来,几乎所有类型的组织都采用了营销的方法和实践,包括信息服务。有必要制定一个程序,适当地计划实现这些目标所需的所有行动和资源,并有效地控制相对于这些目标的偏差,允许纠正没有得到预期结果的行动,以不断改进系统的实施。为此,有必要制定一个营销计划,重点是规划我们想要实现的所有活动和目标,以及实现这些目标所需的手段。营销计划是一份战略文件,它将有助于确定在市场中所占的地位,设定目标以及如何实现目标和预期结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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