A Study on the Influencing Factors of MZ Generation's Housing Purchase Decision : Focusing on the phenomenon of “Youngkle”

Abstract

This study aims to analyze the “YoungKle” phenomenon that has occurred since 2016 as a factor influencing the decision to purchase a house. Housing prices soared as liquidity that wanted to invest was flocking to the real estate market due to the overlapping low-interest rates in the loan market and abundant liquidity in the market. The “YoungKle” phenomenon occurred in the housing market when the MZ generation feared that they would not be able to have their own house for the rest of their lives due to the news of the rapid soaring in house prices, so used all possible loans with their parent's help to buy their housing. Investment in real estate requires clear risk analysis and yield analysis, so must be determined based on reasonable judgment, nevertheless, panic buying occurred. This study analyzes the influencing factors of decision-making and satisfaction with housing purchases of the MZ generation who had experience in purchasing houses from 2016 to recently, and it presents implications for making reasonable housing purchase judgments in the future.