Air Passengers’ Purchasing Behavior of Specialty Products at Airport: An Empirical Study

Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research Pub Date : 2021-11-26 DOI:10.1145/3503491.3503494

Jing jing He, Lei Xu, Xiao ning Guo, Yunting Hu

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Abstract

In recent years, as China's civil aviation has gradually come into development period of transition, quality promotion and structure expansion, it is necessary that the traditional business of civil aviation need to change to satisfy passengers’ needs. In order to implement the policy of smart airport, improve the shortages of non-aviation business of airports and specialty products sales, this paper researched the specialty products sales in airports, and investigated the needs of air passengers for specialty products, the development of airlines’ online markets and the situation about specialty products sales in online and offline. Then we summarized what can be brought to the airport and brand owners of specialty products through developing O2O platform of specialty products. This paper concludes the needs of passengers for specialty products sales mode, and puts forward some intentions for the structure of O2O platform of specialty products.

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航空旅客机场特色产品购买行为的实证研究

近年来，随着中国民用航空逐渐进入转型期、提质期和结构扩张期，民用航空的传统业务需要改变，以满足旅客的需求。为了实施智慧机场政策，改善机场非航业务和特色产品销售的不足，本文对机场特色产品销售进行了研究，调查了航空旅客对特色产品的需求、航空公司线上市场的发展情况以及特色产品线上线下的销售情况。然后总结了通过开发特色产品O2O平台可以给机场和特色产品品牌商带来什么。本文总结了乘客对特色产品销售模式的需求，并对特色产品O2O平台的结构提出了一些设想。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 3rd Africa-Asia Dialogue Network (AADN) International Conference on Advances in Business Management and Electronic Commerce Research

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