CLASSIFICATION OF ENTERPRISE LOGISTICS STRATEGIES

Abstract

The article contains scientific research on the latest scientific and practical literature, which includes the achievement and results of current studies in the area of strategic management of the enterprise logistics business and the publication of strategic research. It has been revealed that this approach was directly going through the first stage of their development, at the same time as one of the most important and most demanding. This fact partly causes and explains the problematic reasons for the development of logistics strategies, which are the subject of scientific leaders’ discussion, their classification which is the reason for the need for further intensive studies. The main purpose of the article is to improve the classification of logistics strategies by identifying, justifying and streamlining their features and types. The extensive analysis of scientific papers on the development of logistics strategy of an enterprise, allowed to state the fact of their existence and application alone, that is, there is a lack of a certain system, order and interdependence between particular types of logistics strategies. At the same time, in most works the authors do not detail the feature of their classification, which leads to the lack of hierarchical representation (the allocation of primary and secondary classification features). The study proved that the logistics strategy should be considered as a deepening of the business strategy of an enterprise. Based on the definition of the term "logistics strategy" and the corresponding essential identified features, the logistics strategies are grouped at two levels: the first level involves the allocation of general logistics strategies according to the type of business strategy (the strategy to minimize overall logistics costs; improving the quality of logistics service; the innovative logistics strategy); the second level outlines the subtypes of logistics strategies of the first level in accordance with the relevant directions and programs of action. The proposed classification of enterprise logistics strategies is the basis for modeling their types depending on the goals, conditions and capabilities of each individual enterprise, and is the basis for further research and development in this area.