Factor Contribution towards the Effectiveness of TV Programmes for Sustainable Agricultural Development in Bangladesh

Journal of Global Communication Pub Date : 1900-01-01 DOI:10.5958/0976-2442.2015.00017.8

M. Islam, Mustafiz Rahman, K. Hossain, M. R. Islam

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Abstract

The study was undertaken with the objective to find out the factor contribution towards the effectiveness of TV programmes for sustainable agricultural development in Bangladesh. The study was carried out in the Kurigram district of Bangladesh. 187 farmers who had TV and watch the programmes were randomly selected sample for data collection from 6 villages under the Upazilla, namely Kurigram Sadar and Ulipur from this district. A pre-tested interview schedule was used to collect the data from the respondents in January–June 2011. For measuring the effectiveness of TV programme for sustainable agricultural development, four psychological aspects of the respondents, namely cognitive effectiveness, emotional effectiveness, attitudinal effectiveness and behavioural effectiveness were considered. Data indicated that medium effectiveness was found in highest proportion in every aspect and in case of overall effectiveness, the 68.45% of the respondents had medium effectiveness, while 13.90% had low effectiveness and only 17.65% had high effectiveness. Pearson correlation test depicted that out of 21 variables, 14 had significant relationship with the effectiveness of TV programmes for sustainable agricultural development. Result of stepwise multiple regression analysis revealed that six variables namely innovativeness, training, education, knowledge about sustainable agriculture, peer relationship and agricultural knowledge contributed significantly which together explained 68.50% of the total variation to the effectiveness of TV programmes. Path analysis indicated that these variables had both direct and indirect effects to the effectiveness of TV programmes. TV watching farmers who had high innovation, received more training, more educated, more peered and high knowledge in relation to agriculture and sustainable agricultural in the society were found to be better the effectiveness of TV programmes for sustainable agricultural development.

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促进孟加拉国可持续农业发展电视节目有效性的因素

进行这项研究的目的是找出促进孟加拉国可持续农业发展的电视节目的有效性的因素。这项研究是在孟加拉国的库里格拉姆区进行的，从Upazilla下的6个村庄，即库里格拉姆·萨达尔和乌里普尔，随机抽取187名有电视并观看节目的农民作为样本，收集数据。在2011年1月至6月期间，采用预先测试的访谈时间表收集受访者的数据。为了衡量农业可持续发展电视节目的有效性，考虑了受访者的四个心理方面，即认知有效性、情感有效性、态度有效性和行为有效性。数据显示，在各个方面，中等有效性所占比例最高，在整体有效性方面，68.45%的受访者为中等有效性，13.90%的受访者为低有效性，只有17.65%的受访者为高有效性。Pearson相关检验显示，在21个变量中，有14个变量与农业可持续发展电视节目的有效性有显著关系。多元逐步回归分析结果显示，创新、培训、教育、可持续农业知识、同伴关系和农业知识6个变量对电视节目的有效性贡献显著，它们共同解释了68.50%的总变异。通径分析表明，这些变量对电视节目的效果既有直接影响，也有间接影响。看电视的农民创新程度高，接受过更多的培训，受教育程度高，对农业和社会可持续农业知识了解程度高，对电视节目的可持续农业发展效果更好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of Global Communication

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