The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention

Journal of World Conference (JWC) Pub Date : 2019-08-03 DOI:10.29138/prd.v2i1.127

Julianti Fernanda Pasaribu, S. Soebandhi, J. Suyono, Damarsari Ratnasahara Elisabeth

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引用次数: 1

Abstract

A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.

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生活方式、品牌意识、产品质量对购买决策和再购买意愿的影响

大量的印度尼西亚人生活方式健康，对有机农产品的需求越来越大，因为有机农产品的质量和健康都是最好的。印度尼西亚是一个人口众多的国家，也是拥有有机农业面积的国家之一。商家看到有机食品商机的存在，推出符合市场需求、紧贴消费者心的产品。因此，本研究准备分析生活方式、品牌意识和产品质量对购买决策和再购买意愿的影响。本研究是一项定量研究，采用调查方法，使用问卷调查的100名受访者在泗水超市购买有机产品的消费者。用于证明假设的分析技术是偏最小二乘(PLS)。结果表明，生活方式、品牌意识、产品质量对购买决策有显著影响，而购买决策对再购买意愿有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of World Conference (JWC)

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