ADAPTATION OF MALAYSIAN RETAIL DESIGN TOWARDS OMNI– CHANNEL AND CONTEXTUAL RETAIL CONCEPT

Muhammad Nadzrul Adam Mahusni, M. A. Ghafar
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引用次数: 2

Abstract

A new concept of Omni–Channel interactive retail design in Malaysia c o u l d revolutionize the Generation Y’s ( G e n Y) shopping experience. Studies found that the G e n Y’s c u l t u re and behaviour is t h e key to t h e i r changes in their shopping nature. The study is t o identify h o w t h e amalgamation of the Omni–Channel shopping concept with fashion r e t a i l design could provide the ultimate shopping experience for Gen Y. T h i s desktop study recommends an interactive retail’s cum Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia.
马来西亚零售设计对全渠道和情境零售概念的适应
马来西亚全渠道互动零售设计的新概念,将彻底改变Y世代(G世代)的购物体验。研究发现,年轻一代的购物习惯和行为是影响他们购物天性的关键因素。本研究旨在探讨如何将全渠道购物理念与时尚理念相结合,从而为y世代提供最佳的购物体验。本桌面研究建议在创建互动零售设计类型学时,采用互动零售和全渠道空间规划。这将有利于设计师实施成功的零售设计,同时迎合当前消费者的购物需求,特别是在马来西亚。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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