The Impact of Corporate Social Responsibility on Customer Satisfaction and Customer Perceived Value

Abstract

CSR, short for corporate social responsibility, is a key issue both for companies and all stakeholders. Many companies invest a lot in CSR in order to obtain new customers attracted by identification of its values and missions. In turn, customers need a brand with good image and reputation to show who they are. The purpose of this study are to analyze how CSR impact customer satisfaction, how customer perceived value, and whether Chinese customers feel more satisfied with the domestic companies with well performed CSR than those companies without that. The relevant data in this paper are collected from questionnaire and are employed to text hypotheses about CSR through SPSS. And the results show that Chinese customers’ satisfaction and perceived value can be enhanced by the well performed CSR of the domestic companies.