Uses and Gratification of Editorial Cartoons as Medium of Communication by Two Nigeria National Newspapers

Abstract

Communication is the method by which messages are transferred from a sender through a suitable channel to a receiver in terms of information, thoughts, understanding, values etcetera in order to obtain the necessary reaction (Ihebuzor, 2014). When the receiver knows, feels or acts and reacts favourably to the sender's message, the communication method is complete. If this does not happen, there has not been a communication and learning method (Ihebuzor, 2013). The purpose of visual communication is to create and make you feel something and feel it heavily, whether it is to make you laugh, to shame you in action, to horrify you or to make you feel at ease. One of the most significant ways for individuals to interact and share information is visual communication. Visual communication is message and thoughts being transmitted using symbols and images. It is one of three primary communication kinds, along with verbal (speaking) and non-verbal (tone, body language, etcetera.) communication. It is thought that visual communication is the form that most individuals depend on and involves signs, graphic designs, movies, typography, and numerous other examples (Fahmy, 2014).