Effect of Price, Brand and Product Quality of Life Insurance Sales Volume in Conjunction

Abstract

This study aims to determine the effect of price, brand, and product quality to the Volume of Sales at Joint Life Insurance. The research object is the Joint Life Insurance. In this study, the samples are employees of the Joint Life Insurance. Total population is observed as many as 150 people with a total sample of 109 people. Sample collection technique is Random Sampling technique The research evidence using multiple linear regression analysis, t test, and test F. Based on the analysis performed using multiple linear regression with the help of statistical program SPSS version 20.0 in getting results indicating that there is influence between variables Price, Brand and Product Quality of the sales volume in the Joint Life Insurance. From the analysis of the t test can be concluded that the variable Price, Brand and Product Quality significant effect on sales volume in the Joint Life Insurance While F-test analysis results can be concluded that the variable Price, Brand and Product Quality influence simultaneously on Sales Volume on the Joint Life Insurance.