A MCT Acceptance Model from the Cultural Perspective and Its Empirical Test in the Mobile Municipal Administrative System Application

Abstract

With the development of mobile communication technologies (MCT), non-tech factors show more significant impacts in the process of innovation diffusion and service utilization in the ubiquitous network society. To analyse the individual acceptance of mobile communication technology (MCT) from the cultural perspective, a novel model is proposed based on Hofstede’s theoretical framework. In this paper, we conduct an empirical study with regard to the acceptance of a mobile municipal administrative system in Beijing for testing this model and analyzing the acceptance mechanism of the target system as well as other similar MCTs for governmental organizations. Some cultural implications of the validation results, limitations, and future goals of the study are also discussed.