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The Relationship between The Other Customers' Customer Citizenship Behavior and Customer Loyalty-Focusing on the Serial Multiple Mediation Effect of Positive affect and Customer Attitude

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2018-11-01 DOI:10.21074/kjlcap.2018.19.4.679
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其他顾客顾客公民行为与顾客忠诚的关系——基于积极情感和顾客态度的多重中介效应
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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