PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS ANGGOTA KOPERASI KONSUMEN BM JH

LITERACY - Jurnal Pendidikan Ekonomi Pub Date : 2021-12-28 DOI:10.53682/literacyjpe.v2i2.3163

Rohadatul Aisyi, Tutut Suryaningsih

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Abstract

Abstrak Aisyi, Rohadatul. 2021. Pengaruh Kualitas Pelayanan Terhadap Loyalitas Anggota Koperasi BM JH. Skripsi, Pendidikan Ekonomi, Fakultas Sosial dan Humaniora, Universitas Bhineka PGRI. Pembimbing Tutut Suryaningsih, S.T, M.M. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas anggota koperasi BM JH. Metode pengumpulan data yang digunakan adalah metode angket berupa angket. Metode analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi sederhana dan uji t. Pembuatannya menggunakan pendekatan kuantitatif. Hasil Penelitian Berdasarkan hasil analisis data yang telah dilakukan, diolah, dan dianalisis, dari hasil uji t diketahui bahwa nilai (thitung) 4,054 > 1,6770 (ttabel) dengan nilai signifikan 0,000 < nilai probabilitas 0,05 maka Ha diterima dan Ho ditolak. sehingga dapat disimpulkan bahwa “Ada pengaruh positif signifikan kualitas pelayanan terhadap loyalitas anggota koperasi BM JH. Kata Kunci: Kualitas Layanan dan Loyalitas Anggota ABSTRACT Aisyi, Rohadatul. 2021. Effect of Service Quality on Loyalty of BM JH Cooperative Members. Thesis, Economic Education, Faculty of Social and Humanities, University of Bhineka PGRI. Advisor Tutut Suryaningsih, S.T, M.M. This study aims to determine the effect of service quality on the loyalty of members of the BM JH cooperative. The data collection method used is a questionnaire method in the form of a questionnaire. The analytical method used is validity test, reliability test, classical assumption test, simple regression analysis test and t test. The preparation uses a quantitative approach. Research results Based on the results of data analysis that has been carried out, processed, and analyzed, the results of the t test are known that the value (tcount) 4.054 > 1.6770 (ttable) with a significant value of 0.000 < probability value of 0.05, then Ha is accepted and Ho is rejected. so it can be concluded that "There is a significant positive effect on service quality on the loyalty of members of the BM JH cooperative. Keywords: Service Quality and Member Loyalty

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服务质量对消费者合作社成员BM JH忠诚的影响

摘要Aisyi, Rohadatul. 2021。服务质量对BM JH合作社成员忠诚的影响。论文，经济教育，社会和人文学院，Bhineka PGRI大学。这次研究的目的是了解BM JH合作部成员的忠诚所受到的服务质量的影响。数据收集方法是分期付款。使用的分析方法是有效性测试、可靠性测试、典型假设测试、简单回归分析测试和t.根据定量方法进行分析。根据测试结果进行、整理和分析的数据进行的研究发现，值(thitung) 4.054 > 1,6770 (t图表)的值为10,000升值< 0。05概率为0,Ha被接受，Ho被拒绝。因此，可以得出结论，“服务质量对BM JH合作社成员的忠诚产生了积极的影响。关键词:服务质量和忠诚会员分配，Rohadatul. 2021。服务质量影响忠实的BM JH合作成员。经济教育，社会和人文的事实，Bhineka PGRI大学。这次研究旨在确定BM JH合作的忠实成员的服务质量。数据收集方法是问题形式的问题方法。分析方法测试是有效的，可靠性测试，经典评估测试，简单的回归分析分析测试和t测试。量量的代价。研究基于results on the results of数据分析那个已经被carried out, and analyzed processed t test results》知道的是价值(tcount) 4.054 > 1 . 6770 (ttable) with a浓厚万< 0.01至0.05的probability价值的价值,然后是公认和Ho是rejected哈。因此，它可以得出这样的结论:“BM JH合作的忠实成员有一种重要的积极影响。辅助性:优质会员和忠诚会员

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LITERACY - Jurnal Pendidikan Ekonomi

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