Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Abstract

The Perindo Party and the Gelora Party are new participants in the political arena in Indonesia. Still, both can show their existence in the 2020 regional election. Therefore, this study aims to determine how the Perindo Party and the Gelora Party use Twitter as a tool for the 2020 regional election political campaign. This research method uses NVIVO 12 plus analyzing data with chart analysis, cluster analysis, and word cloud analysis. The data source for this research came from the Twitter accounts of the Perindo Party and the Gelora Party. The reason for choosing the Twitter social media accounts of the Perindo Party and the Gelora Party is because these parties are new participants in Indonesian politics who can show their existence in political contestation. The findings show that Perindo and Gelora parties use Twitter social media optimally for political campaigns in the 2020 regional head elections. The political campaign narrative of the Perindo Party and the Gelora Party on Twitter is related to the names of parties and political party actors. The Perindo Party is dominant in political campaign content such as party activities, party ideas, relations with the public, the issue of COVID-19, and the Party's vision and mission. On the other hand, the Gelora Party excels in the content of its Party's slogan campaign. The intensity of the Gelora Party's political campaign on Twitter is higher than that of the Perindo Party in 2020.