Stakeholder Collaboration in Audience Research: from Why to How

Abstract

DAVID MATHIEU, Roskilde University, Denmark; email: mathieu@ruc.dk KIM CHRISTIAN SCHRØDER, Roskilde University, Denmark; email: kimsc@ruc.dk GÖRAN BOLIN, Södertörn University, Sweden; email: goran.bolin@sh.se PILLE RUNNEL, Estonian National Museum, Estonia; email: pille.runnel@erm.ee PILLE PRUULMANN-VENGERFELDT, Malmö University, Sweden; email: pille.pruulmann.vengerfeldt@mau.se ALESSANDRO NANÌ, Tallinn University, Estonia; email: nani@tlu.ee VIVI THEODOROPOULOU, Independent Researcher; email: vivitheodoropoulou@gmail.com